FiatSign
End-to-end product design for a B2B contract management platform — from company onboarding to a visual workflow automation builder.
Role
Senior Product Designer
Client
Orcalo Holdings
Duration
18 weeks
Tools
Figma, FigJam, Notion, Maze, Zeplin
Overview
FiatSign is a B2B digital signature and contract management platform built for Orcalo Holdings — designed to give SMBs and enterprise legal teams a powerful, legally-binding alternative to DocuSign. I was the sole product designer, taking FiatSign from concept to a complete 428-screen web application covering onboarding, document management, template builder, workflow automation, team management, and notification systems.
The Problem
Legal and compliance teams at mid-market companies were juggling DocuSign for signatures, email for negotiations, and spreadsheets for tracking — three tools doing one job badly. FiatSign needed to consolidate the entire contract lifecycle into one platform without the complexity or cost of enterprise alternatives.
The Goal
Design a complete contract management web app that feels as polished as DocuSign, reduces time-to-signature to under 2 minutes for standard contracts, and gives compliance teams full visibility across every document, team member, and automation.
Product Scope
8 modules. 428 screens.
Every feature, flow, and edge case — designed end-to-end for a complete contract management platform.
Onboarding
3-question company setup with industry & team size selection
Authentication
Google, Microsoft & email login with forgot password flow
Documents
Full document list with status tracking (Draft, Pending, Signed)
Templates
Reusable contract templates with custom data fields
Automations
Visual When/Then workflow builder with event triggers
Contacts
Company & private contacts with auto-fill for contracts
Team Management
Seat-based team with Owner, Member, Viewer roles
Notifications
Granular email & in-app notification preferences per category
Design Screens
Key interfaces
Real screens from the final design — every state designed for clarity and compliance confidence.
Company Onboarding
Login Screen
My Automations
Automation Builder
Contact Management
Team Management
Send for Signature
Notification Settings
Design Process
How I approached it
Competitive Research
Deep-dive audit of DocuSign, HelloSign, PandaDoc, and Adobe Sign. Mapped 60+ feature interactions, identified 8 UX patterns that competitors consistently got wrong, and defined FiatSign's 3 core differentiation opportunities: smarter onboarding, visual automation builder, and team-level permissions.
Information Architecture
Designed a sidebar-driven IA with 8 core sections: Documents, Templates, Automations, Contacts, Team, Integrations, Settings, and Notifications. Validated through tree testing with 20 legal professionals — the final structure reduced average navigation depth by 40%.
Design & Prototyping
Built a complete design system using FiatSign's teal brand identity (#0d4a43). Designed 428 screens across all modules — from a 3-step company onboarding to a visual When/Then automation builder. Every state, error, empty, and success condition covered.
Testing & Handoff
Conducted usability testing with 16 participants across SMB and enterprise segments. Iterated on the automation builder flow, contact management modal, and notification preferences. Delivered a fully annotated Figma handoff with all component specs.
Research Findings
Key insights
The 3-question company onboarding (company name, team size, industry) set the right expectation and reduced drop-off by 34% compared to longer sign-up flows tested in research.
The visual When/Then automation builder was the standout differentiator — users described it as 'what DocuSign should have built' in post-test interviews.
Contacts needed to be split into Company and Private types — compliance teams managed hundreds of legal reps and couldn't afford to mix personal and corporate contacts.
Notification preferences were critically important to enterprise users — granular toggle control per notification type (Contracts, Tasks, Automations, Folders) prevented alert fatigue.
Outcome
The result
FiatSign launched as a complete contract management platform with 428 screens, a full design system, and a visual automation engine. The clean teal-and-white design language positioned it as a credible DocuSign alternative. Orcalo Holdings approved the full design in a single review cycle with zero redesign requests.