UX Research & Strategy
Interviews, audits and analytics turned into a clear product direction, so every screen earns its place.
Turning complex problems into products that feel effortless.
(01) — About
Your photoassets/me.jpg
I'm a senior UI/UX and product designer with 8+ years leading end-to-end design for enterprise, consumer and web & mobile products. I turn user research into clear flows, scalable design systems and interfaces that feel calm and obvious, and I mentor designers along the way. Less noise, more momentum.
(02) — Experience
8+ years leading end-to-end design for enterprise, consumer and web & mobile products.
Leading UX strategy and product design for enterprise solutions, simplifying workflows across multiple product lines and mentoring junior designers to keep quality and consistency high.
Partnered with product and engineering leads to turn business requirements into clear, user-friendly interfaces, backed by user research and interactive prototypes.
Designed intuitive interfaces with cross-functional teams, from research and wireframes to prototypes, keeping the experience consistent across platforms and devices.
Primary researcher and designer for the website and mobile apps of a Dubai-based company, leading more than three platform redesigns across web and mobile.
Owned end-to-end delivery for a UK-based client, from research and wireframes through design, development, testing and final delivery.
Started as a front-end developer, then moved into UI/UX design in 2018, specialising in web and mobile applications.
(03) — Selected Work
(04) — Services
Interviews, audits and analytics turned into a clear product direction, so every screen earns its place.
From rough flows to polished, accessible interfaces for web and mobile that people understand at a glance.
Tokens, components and documentation that let teams ship faster without the product drifting apart.
Interactive prototypes and purposeful motion that make ideas testable and products feel alive.
Designs turned into fast, fully responsive websites with AI-assisted front-end development, like this one.
(05) — Process
A simple, honest loop. No black boxes, just steady progress you can see every week.
Understand the business, the users and the real problem behind the brief.
Turn findings into priorities, flows and a scope everyone agrees on.
Explore, prototype and test until the solution feels obvious.
Polished specs, a tidy system and support through launch and beyond.